The first night of the weekend at each stop on the FINA Swimming World Cup 2022 circuit became known as “Sell-Out Saturdays,” and the name caught on in cities as diverse as Berlin, Toronto, and Indianapolis
The three-stop FINA Swimming World Cup 2022 was once again an outstanding achievement for the sport’s premier short course racing tour. This was demonstrated by the fact that the races, the atmosphere on the pool deck, and the athlete experiences outside of the arenas all contributed to the event’s overall success.
Fans packed the stands, creating an exciting atmosphere that was fueled by friendly competition that was fiercely contested. It’s a potential that a few different swimmers were able to tap into with their efforts that came very close to breaking the world record.
After that, Katie Ledecky entered the picture. The multiple-time long course world record holder had one empty spot in her trophy case: a world record in the 25-meter pool. She was also the owner of 17 gold medals from the FINA World Championships and seven gold medals from the Olympics.
After a riveting battle for second place with Summer McIntosh in the 400-meter freestyle competition in Toronto, during which McIntosh out-touched Ledecky with a time of 3:52.80 to Ledecky’s 3:52.88 to set the event’s World Junior Record, Ledecky came back the next day and shattered the 1500-meter world record with a time of 15:08.24. McIntosh set the event’s World Junior Record.
Then, exactly one week later, the American achieved it once more on home territory, this time reducing the world record for the 800 meter freestyle event to 7:52.42.
FINA was in a position to capitalize on a wealth of content once the stage and athlete roster were prepared. As a result of the new digital strategy implemented by the federation, the posts, tweets, articles, and videos struck a chord with audiences. This can be seen in the analytics, which show that there were 110 million video views on Facebook, 220,000 hours watched on YouTube, and 7.4 million accounts reached on Instagram.
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